Anthony Zapata

Digital Marketing Consultant

To SEO or To Not SEO? That Is The Question!


That is one of many questions people ask themselves when getting started in digital marketing and advertising.  It's not whether you should be doing it, it's where should you be doing it?  Where do you start?  Where do you get the most bang for your buck?  

These are all questions I help you answer.  As a consultant, I take the guess work out of play.  With 20 years of marketing experience, I can guide you down the best path for your specific business needs. 


When do you hire an agency? 


When do you do it yourself?


When do you invest in SEO?


What's better, SEO or PPC? 


What are my analytics really telling me?  


There is so much noise, you have to have someone guide you through this complicated space. It's not easy making these decisions.  Everyone has the best solution. Everyone believes their marketing program is going to work for your business.  The problem is that most don't really take the time to understand what your business really needs.  Not every business is the same.  What works for one may not work for another. 

So my job is to lessen the noise.  Give you guidance based on all my years of experience so you can make better business decisions.  


Available for:

Digital Marketing Consulting










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“Anthony is extremely knowledgeable, concise, and can break down the digital landscape and its myriad of complex components in a manner that everyone not only understands but embraces. He is engaging, and very personable so having him talk to clients made them feel as they were truly part of the conversation and comfortable with what the digital objectives are and can they be achieved. 

I would hands down recommend him to any of my clients if they need to understand how to not only build and develop a digital solution strategy but how to execute."



It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” - Mark Twain



Spent the past 3 years as the Digital Marketing Manager for Heartland Automotive Services, Inc. They are the largest franchisee of Jiffy Lube's in the country.